The awareness among children is creeping further and further down the ages, and children have recently come to be recognized as active and powerful consumers. This is not surprising when reflecting the following:
• Swedish children have more money to spend and they buy more than previous generations.
• They become active consumers at younger ages.
• They face more subtle advertising messages in their everyday lives.
• They have more influence on their parents' consumption than ever before.
But how much money do children spend? What do they buy? How is their consumption affected by advertising and other factors? And how do children influence their parents' consumption? During the seminar given by Erika Lundby, she will try to answer these and many more interesting questions. We get a broad picture of children's consumption patterns, as well as an insight into how nine years olds discuss the importance of consumption in order to make friends.
Erika Lundby is a PhD student in social work and her research deals mainly about children's consumption. Her thesis concerns children's relationships with respect to financial resources and consumption.
This seminar is organized by:
HUI Research and The Swedish Retail and Wholesale Development Council
Where and when:
Friday, December 2nd.
Kl. 07:30-09:00 (breakfast is served at 07:30, the seminar starts at 08:00)
Regeringsgatan 60
(Svensk Handels Hus)
For more information, please contact:
Emma Hernell
08-762 72 95