The recycled garment reflects the Swedish interest for new sustainable alternatives and increasing concerns about climate and environment. The recycled garment captures a time where new business models and technological innovations enable a more sustainable consumption.
Consumer power, climate change and the limited access to raw materials have made an entire industry start thinking about how to work in a more circular system, where the materials in our clothes are used more than once. Consumer demand and technological innovations have made ethics and the environment a competitive factor where long-term survival in fashion requires a sustainable collection.
The recycled garment, defined as garments made completely or partially from recycled materials or second hand, meets all three criteria for becoming Christmas Gift of the Year:
The recycled garment represents the time we live in
We live in a time when consumers want to shop more sustainably, and retail responds by offering new options. New technology makes it possible to reuse raw materials, consumers expect information about how the goods they buy are produced and want to be able to make individual choices.
The recycled garment has gained a new interest
Technological achievements make us approach larger scale initiatives for clothes made of recycled materials. Sweden has come a long way due to the efforts of one of the world's largest clothing companies and smaller entrepreneurs. In addition, during the very dry summer of 2018 four out of ten Swedes became more concerned about climate change. Almost half of the population felt some concern or anxiety about this and one week before the election climate change was the single most important issue for the voters. Six out of ten consumers stated that they spent more money on eco-labeled or ethically labeled goods in 2017 compared to the year before.*
The recycled garment is expected to account for a high sales value and to be sold in a large number of copies
Garments of recycled materials are most likely to be a significant part of the future fashion industry. Many of the world's major fashion companies have set ambitious quantitative promises of more recycling in their production, and thus volumes of garments made from recycled materials will increase as technology evolves.
*according to Sifo/TV4, Sifo/ICA, Demoskop/Expressen och Svensk Handels Hållbarhetsundersökning 2018
Download press images for webb or print
About the Christmas Gift of the Year Award
In order for a product to be assigned Christmas Gift of the Year one or more of the following criteria must be met:
- The product has to be new or have raised new interest that year
- The product needs a high sales value or have a great number of sold units
- The product has to represent something typical of that year
Nordiska museet, The Museum of Scandinavian Culture, begun in 2011 an ongoing documentation about HUI Research’s The Christmas Gift of the Year Award. HUI Research donate one item of each Christmas Gift of the Year to the museum.
The following products have been announced as Christmas Gift of the Year:
||The Bread Maker
||The Video Camera
||The Wok pan
||The CD Player
||Video game consol
||The GPS Receiver
||The Mobile Phone
||The Bed of Nails
||Pre-packed bag of groceries
||The electronic pet
||A video game
||The Juice Extractor
||The Fitness Band
||The DVD Player
||The Robotic Vacuum Cleaner
||The VR glasses
|The Electrical Bicycle
For questions about the Christmas Gift of the Year, please contact
Sophie Nilsonne, HUI Research: 08-762 72 94, email@example.com
Johan Larsson, HUI Research: 08-762 72 87, firstname.lastname@example.org
Do you remember?
Navigate through last year's Christmas Gift of the Year by clicking on the pictures or the year or by scrolling the slider.