Headphones

HUI Research has announced a product each year since 1988 as the Christmas Gift of the Year. The products have been varied from, small, cheap and expensive. The Christmas Gift of the Year has always raised discussion.

Headphones are the Christmas Gift of the Year 2012

Listening seems to have become the new reading and never before has the headphones been so popular. The Christmas Gift of the Year 2012 are a symbol for the mobile and always-online trend where new digital services raises fast and rapidly change consumer behaviour.

Today we have access to music, video, news directly in our smartphones, tablets, laptops, PC’s or MP3 players. We can consume anything at new places and around-the-clock. Headphones are a key driver for utilizing the new technologies and they make it much easier to use the time spent going from A to B much more efficient.

The Christmas Gift of the Year 2012 is headphones. The headphones fill multiple purposes and becomes a part of contemporary lifestyle. They are a symbol of today.

About the Christmas Gift of the Year Award

In order for a product to be assigned Christmas Gift of the Year one or more of the following criteria must be met:

• The product has to be new or have raised new interest that year
• The product needs a high sales value or have a great number of sold units 
• The product has to represent something typical of that year

The work of announcing the Christmas Gift of the Year is ongoing throughout the year. A project team is created each year after summer and the christmas gift is normally announced mid november. Throughout the years the following products have been announced as Christmas Gift of the Year.

Museum documents The Christmas Gift of the Year concept

Nordiska museet, free translated to The Museum of Scandinavian Culture, begins in 2011 an ongoing documentation about HUI Research’s typical The Gift of the Year. The documentation will be a vital part of an exhibition that will be shown at Nordiska museet in December.

We will donate one piece of each future Christmas Gift of  the Year to the museum and the museum collections.

The following products have been announced as Christmas Gift of the Year:
1988	Bread maker	2001	Tool
1989	Video camera	2002	Cook book
1990	Wok pan	2003	Cap
1991	CD Player	2004	LCD TV
1992	Video game consol	2005	Poker kit
1993	Perfume	2006	Audio book
1994	Mobile phone	2007	GPS receiver
1995	CD disc	2008	Experience
1996	Internet access	2009	Bed of nails
1997	The electronic pet	2010	Tablet PC
1998	A video game	2011	Pre-packed bag of groceries
1999	Book	2012	Headphones
2000	DVD Player

 

For questions about the Christmas Gift of the Year, please contact:
Lena Larsson, CEO: +46-8-762 72 89, lena.larsson@hui.se
Jonas Arnberg, Business Area Manager, Retail: +46-8-762 72 90, jonas.arnberg@hui.se
Carin Blom, Consultant: +46-8-762 72 99, carin.blom@hui.se
Fredrik Kolterjahn, Sales Manager: +46-8-762 72 93, fredrik.kolterjahn@hui.se