HUI Research has announced a product each year since 1988 as the Christmas Gift of the Year. The products have been varied from, small, cheap and expensive. The Christmas Gift of the Year has always raised discussion.
The Christmas Gift of the Year 2011 is a pre-packed bag of groceries
In order for a product to be assigned Christmas Gift of the Year one or more of the following criteria must be met:
- The product has to be new or have raised new interest that year
- The product needs a high sales value or have a great number of sold units
- The product has to represent something typical of that year
The work of announcing the Christmas Gift of the Year is ongoing throughout the year. A project team is created each year after summer and the christmas gift is normally announced mid november. Throughout the years the following products have been announced as Christmas Gift of the Year.
Museum documents The Christmas Gift of the Year concept
Nordiska museet, free translated to The Museum of Scandinavian Culture, begins in 2011 an ongoing documentation about HUI Research’s typical The Gift of the Year. The documentation will be a vital part of an exhibition that will be shown at Nordiska museet in December.
We will donate one piece of each future Christmas Gift of the Year to the museum and the museum collections.
The following products have been announced as Christmas Gift of the Year:
|
| 1988 |
Bread maker |
2000 |
DVD Player |
| 1989 |
Video camera |
2001 |
Tool |
| 1990 |
Wok pan |
2002 |
Cook book |
| 1991 |
CD Player |
2003 |
Cap |
| 1992 |
Video game consol |
2004 |
LCD TV |
| 1993 |
Perfume |
2005 |
Poker kit |
| 1994 |
Mobile phone |
2006 |
Audio book |
| 1995 |
CD disc |
2007 |
GPS receiver |
| 1996 |
Internet access |
2008 |
Experience |
| 1997 |
The electronic pet |
2009 |
Bed of nails |
| 1998 |
A video game |
2010 |
Tablet PC |
| 1999 |
Book |
2011 |
Pre-packed bag of groceries |
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For questions about the Christmas Gift of the Year contact Lena Larsson. Phone: +46-8-762 72 89. Mail: lena.larsson@hui.se.
Important dates 2011:
Tuesday November 1 - Retail forecast for christmas sales is announced
Tuesday November 15 - Christmas Gift of the Year 2011 is announced
Do you remember?
Navigate through last year's Christmas Gift of the Year by clicking on the pictures or the year or by scrolling the slider.