Christmas Gift of the Year 2016

The VR glasses

We live in a digital era with constantly new technique and products as well as in a society where we demand reinforced experiences i every situation. The Christmas Gift of the Year 2016 is The VR glasses.

Virtual reality is described by some as the greatest technical development in modern times. Even if the VR revolution is not here quite yet, 2016 is the year of the VR breakthrough. Games are dominating the assortment, films are coming strong. Other possible areas are a visit to a museum or a lecture, entertainment with concerts and theatres or just socializing with family and friends. With a keystroke we can move ourselves out of the living room and directly into the game, the film or the concert.

Also companies can take advantage of the VR technique. Consumers equipped with VR glasses can experience new products or services in a new manner. The elderly care can be more fun, city planning and the construction industry with large and costly projects can test their ideas before realizing them.

The VR glasses fulfill all the three criteria to become christmas gift of the year:

The VR glasses are a novelty

This year, we’ve seen the breakthrough for virtual reality, even if this is only the beginning. Now the technique is in place and several well-known game and entertainment companies launch their VR products this year.

The VR glasses represent the times we live in

We live in a digital era with constantly new technique and products as well as in a society where we demand reinforced experiences i every situation. With VR glasses we can experience the virtual world in a totally new way. Games and films attract many, both children and adults, and with this new tool we’re able to reinforce our experience.

There is an increasing demand for the VR glasses

VR glasses where you use the mobile phone are available for a couple of hundreds. In the other end we find VR glasses for five thousand and more, used with game consols and hand devices for a remarkable VR experience. Increased demand during the year means empty store shelves here and there. It seems to work as a gift for the entire family, both children and adults participate. The market is relatively young and software suppliers are a bit behind. The demand is likely to explode when the assortment grows.

About the Christmas Gift of the Year Award

In order for a product to be assigned Christmas Gift of the Year one or more of the following criteria must be met:

  • The product has to be new or have raised new interest that year
  • The product needs a high sales value or have a great number of sold units
  • The product has to represent something typical of that year

Nordiska museet, The Museum of Scandinavian Culture, begun in 2011 an ongoing documentation about HUI Research’s The Christmas Gift of the Year Award. HUI Research donate one item of each Christmas Gift of the Year to the museum. 

The following products have been announced as Christmas Gift of the Year:

1988 The Bread Maker 2002 Cook book  
1989 The Video Camera 2003 Cap  
1990 The Wok pan 2004 LCD TV  
1991 The CD Player 2005 Poker kit  
1992 Video game consol 2006 Audio book  
1993 Perfume 2007 The GPS Receiver  
1994 The Mobile Phone 2008 Experience  
1995 CD disc 2009 The Bed of Nails  
1996 Internet access 2010 The tablet  
1997 The electronic pet 2011 Pre-packed bag of groceries  
1998 A video game 2012 Headphones  
1999 Book 2013 The Juice Extractor  
2000 The DVD Player 2014 The Fitness Band    
2001 Tool 2015 The Robotic Vacuum Cleaner    
The VR glasses    

For questions about the Christmas Gift of the Year, please contact

Jonas Arnberg, VD: +46 8 762 72 89,
Michael Cronholm, Konsultchef: +46 8 762 72 81,
Martin Karlsson, Senior konsult: +46 31- 759 50 02,



Do you remember?

Navigate through last year's Christmas Gift of the Year by clicking on the pictures or the year or by scrolling the slider.

2015The Robotic Vacuum Cleaner

2014The Fitness Band

2013The Juice Extraktor

2012The Headphones

2011Pre-packed bag of groceries

2010The Tablet

2009The Bed of Nails


2007The GPS Receiver

2006Audio Book

2005Poker Set

2004LCD TV


2002Cook book


2000The DVD Player


1998Video Game

1997The Electronic Pet

1996Internet Access

1995CD disc

1994The Mobile Phone


1992Video Game Consol

1991The CD player

1990The Wok

1989The Video Camera

1988The Bread Maker