Playing the right background music increases sales

Many businesses play music in an attempt to shape their customers’ perceptions and behaviour. In a cooperation with Soundtrack Your Brand, the exclusive provider of Spotify Business, researchers at HUI Research have launched the largest field experiment on background music in restaurants ever conducted.

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Wild Strawberry of the Year 2016 – The rooftop

The city restaurant or café is turned into an external living room thanks to the urbanization where many households live on small surfaces. Now when summer is close and we long for outdoor living, restaurants with outdoor seating are very popular. Especially rooftop restaurants and bars are in demand and this year there are many new examples. This is the background and the justification for awarding The rooftop the Wild Strawberry of the Year 2016 award.

Increase in retail activity indicates improved economic conditions

According to HUI Research’s new economic forecast, the Swedish economy continues to pick up speed. Sales of durable goods have exceeded expectations and the forecast for 2014 is thus raised from 2.5 to 3.0 percent. A weakened price pressure in sales of non-durable goods has led to a lowered forecast for sales of non-durables from 3.0 to 2.5 percent in current prices. Retail sales as a whole are expected to grow by 3.0 percent during both 2014 and 2015.

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