We have extensive experience of evaluation and develop of brands for companies and organisations in the most varied sectors.
When we evaluate and measure the components that constitute a brand we use both qualitative projective techniques and standardized quantitative online surveys. The analysis of the results from the previous examinations is combined with a positioning analysis of the brand. The result is a highly visual and easy to understand chart of the brand’s strenghts and any weaknesses. The combined use of this methods generates safe results about your own brand and can be used in comparative analysis against competing brands in a sector.
When we develop brands we create a brand platform specially adjusted for the company and the sector. The platform is based on the unique conditions and requirements for each individual company or organisation.
HUI Research also assist our clients to implement developed brand platforms based on a four-step integration model developed by HUI Research called 4F.
For more information please contact:
Phone: +46-31-759 50 20