Do you know your clients and potential clients thinks and acts? What values and behaviours the consumers has in store or in a marketplace?
Understanding the client is central for any business and the base for sound business acumen. But you will soon realize that it is not enough to understand the consumers values because what they say and actually do can be two different things. Consumer insight mean that you need to reach beyond opinions and values and gain valuable insights in how the consumers actually acts on spot in the store or at the marketplace and how they react on various stimuli. HUI Research works with a wide range of methods in order to gain greater consumer insights and share it with our clients, some of these methods are:
- Experiments in store
- Quantitative consumer surveys
- Focus groups
- Interviews
- Customer flow surveys
- Research on spot
- Mystery shopping
More information:
Jonas Arnberg
Phone: 08-762 72 90
Mail: jonas.arnberg@hui.se