A holistic approach on tourism

Sound statistics is fundamental to quality analysis and development planning. The Swedish tourism business benefit from good statistics on size of tourism, significance and segmentation, both on a national and regional level.

HUI Research have since 2002 implemented tourism research on local and regional level for different customers and customer groups. HUI Research have sound statistic for some segments and regions, but need complementing data to be able to offer a overall picture of Swedish tourism.

Large tourism survey


Because of the great demand of total coverage of touristing statistics HUI Research has started a tourism research covering Swedish travelling within Sweden and abroad named the Swedish Tourism Survey.

Except for size and effect measures, the tourism industry will be able to access effective current status analysis and economical effect studies opening up for more interesting and in depth analysis of the tourism industry. 

The survey follow the international recommendations for tourism surveys.

For more information

For more information please contact:

Sofia Zere
Phone: +46-31-759 50 08
Mail: sofia.zere@hui.se 

Åsa Widmark
Phone: +46-31-759 50 07
Mail: asa.widmark@hui.se.